AI & jobs · Province in Italy

Naples

Province IT-NA Largest city: Naples
37%
of jobs here are estimated to be exposed to generative AI, above the national 35% (+1.9 pts).
MODEL3rd of 110 regions262K exposed workers

Key numbers

PopulationMODEL
≈1.8M
estimated from area
Share of national populationMODEL
3.0%
3rd largest of 110
People in workMODEL
713K
national total × population share
Highest-exposure jobsMODEL
8.1%
national 7.5%
Area
1,147 km²
Settlement patternMODEL
Highly urban
100% live in major cities
Largest city
Naples
2.3M (metro)
Mapped towns & cities
1
Natural Earth places

AI use

ANTHROPIC

Claude.ai conversations, April–May 2026.

Usage is published for the wider Campania area (5 map regions), so these figures describe that whole area.
Usage intensityANTHROPIC
0.86×
usage share ÷ population share
Area’s share of national useANTHROPIC
6.3%
3.0% of population
Work-relatedANTHROPIC
45%
national 45%
Automation-styleANTHROPIC
49%
national 47%
Augmentation 51%Automation 49%

Sector mix

MODEL

Estimated share of jobs by sector, against the national mix.

Naples Italy
Business services 16.0%
Manufacturing 15.7%
Retail & wholesale 13.3%
Health & care 8.0%
Other services 6.9%
Education 6.3%
Hospitality 6.2%
Construction 6.1%
Public admin 5.5%
Transport & logistics 4.8%
ICT & software 4.7%
Finance 3.8%
Utilities 1.5%
Agriculture 1.0%
Mining 0.1%

Exposed workers by sector

MODEL

Ranking in Italy

MODEL

By modelled AI exposure, out of 110 regions.

About these estimates. No source publishes AI exposure by region for every country. The model splits Italy's real ILO sector employment across regions using population (Wikidata) and density: denser, capital-city regions get more finance, ICT and professional jobs, and rural regions more farming. Totals match national figures. AI usage figures are measured, not modelled. Methodology

Other regions of Italy

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