AI Job Atlas
AI & jobs · State in Brazil

Paraíba

State BR-PB Largest city: João Pessoa
26%
of jobs here are estimated to be exposed to generative AI, below the national 28% (−2.1 pts).
MODEL18th of 27 regions519K exposed workers

Key numbers

PopulationWIKIDATA
4M
as of 2022
Share of national populationWIKIDATA
2.0%
13th largest of 27
People in workMODEL
2M
national total × population share
Highest-exposure jobsMODEL
4.8%
national 5.4%
Area
56.8K km²
70 people per km²
Settlement patternMODEL
Rural
37% live in major cities
Largest city
João Pessoa
956K (metro)
Mapped towns & cities
3
Natural Earth places

AI use

ANTHROPIC

Claude.ai conversations, April–May 2026.

Usage intensityANTHROPIC
0.56×
usage share ÷ population share
Share of national useANTHROPIC
1.1%
2.0% of population
Work-relatedANTHROPIC
56%
national 58%
Automation-styleANTHROPIC
52%
national 51%
Augmentation 48%Automation 52%

Sector mix

MODEL

Estimated share of jobs by sector, against the national mix.

Paraíba Brazil
Retail & wholesale 18.2%
Agriculture 13.4%
Manufacturing 12.0%
Other services 10.9%
Construction 7.5%
Health & care 6.6%
Education 6.5%
Business services 6.1%
Transport & logistics 5.7%
Hospitality 5.4%
Public admin 4.4%
ICT & software 1.0%
Finance 0.9%
Utilities 0.8%
Mining 0.7%

Exposed workers by sector

MODEL
Retail & wholesale 116K Education 60.1K Other services 53.7K Health & care 53.3K Business services 46.2K Public admin 41.5K Manufacturing 37.7K Hospitality 26.4K

Ranking in Brazil

MODEL

By modelled AI exposure, out of 27 regions.

15Bahia 27% 16Mato Grosso do Sul 27% 17Goiás 26% 18Paraíba 26% 19Pará 26% 20Sergipe 26% 21Acre 25%
About these estimates. No source publishes AI exposure by region for every country. The model splits Brazil's real ILO sector employment across regions using population (Wikidata) and density: denser, capital-city regions get more finance, ICT and professional jobs, and rural regions more farming. Totals match national figures. AI usage figures are measured, not modelled. Methodology

Other regions of Brazil

All of Brazil →