AI Job Atlas
AI & jobs · State in Brazil

Rio Grande do Norte

State BR-RN Largest city: Natal
27%
of jobs here are estimated to be exposed to generative AI, below the national 28% (−1.2 pts).
MODEL14th of 27 regions446K exposed workers

Key numbers

PopulationWIKIDATA
3.3M
as of 2022
Share of national populationWIKIDATA
1.6%
17th largest of 27
People in workMODEL
1.7M
national total × population share
Highest-exposure jobsMODEL
5.1%
national 5.4%
Area
53K km²
62 people per km²
Settlement patternMODEL
Rural
44% live in major cities
Largest city
Natal
1.1M (metro)
Mapped towns & cities
7
Natural Earth places

AI use

ANTHROPIC

Claude.ai conversations, April–May 2026.

Usage intensityANTHROPIC
0.61×
usage share ÷ population share
Share of national useANTHROPIC
1.0%
1.6% of population
Work-relatedANTHROPIC
56%
national 58%
Automation-styleANTHROPIC
53%
national 51%
Augmentation 47%Automation 53%

Sector mix

MODEL

Estimated share of jobs by sector, against the national mix.

Rio Grande do Norte Brazil
Retail & wholesale 18.7%
Manufacturing 12.0%
Other services 11.2%
Agriculture 10.4%
Construction 7.6%
Business services 7.1%
Health & care 6.8%
Education 6.6%
Transport & logistics 5.8%
Hospitality 5.5%
Public admin 4.7%
ICT & software 1.2%
Finance 1.1%
Utilities 0.8%
Mining 0.6%

Exposed workers by sector

MODEL
Retail & wholesale 99K Education 50.1K Other services 45.9K Health & care 45.5K Business services 44.5K Public admin 36.9K Manufacturing 31.4K Hospitality 22.6K

Ranking in Brazil

MODEL

By modelled AI exposure, out of 27 regions.

11Alagoas 28% 12Santa Catarina 28% 13Minas Gerais 27% 14Rio Grande do Norte 27% 15Bahia 27% 16Mato Grosso do Sul 27% 17Goiás 26%
About these estimates. No source publishes AI exposure by region for every country. The model splits Brazil's real ILO sector employment across regions using population (Wikidata) and density: denser, capital-city regions get more finance, ICT and professional jobs, and rural regions more farming. Totals match national figures. AI usage figures are measured, not modelled. Methodology

Other regions of Brazil

All of Brazil →