AI Job Atlas
AI & jobs · Administrative County in United Kingdom

Norfolk

Administrative County GB-NFK Largest city: Norwich
37%
of jobs here are estimated to be exposed to generative AI, above the national 37% (+0.5 pts).
MODEL40th of 232 regions152K exposed workers

Key numbers

PopulationWIKIDATA
914K
as of 2020
Share of national populationWIKIDATA
1.2%
17th largest of 232
People in workMODEL
409K
national total × population share
Highest-exposure jobsMODEL
6.4%
national 6.3%
Area
5,393 km²
169 people per km²
Settlement patternMODEL
Urban
21% live in major cities
Largest city
Norwich
191K (metro)
Mapped towns & cities
1
Natural Earth places

AI use

ANTHROPIC

Claude.ai conversations, April–May 2026.

Usage is published for the wider England area (130 map regions), so these figures describe that whole area.
Usage intensityANTHROPIC
1.28×
usage share ÷ population share
Area’s share of national useANTHROPIC
95.1%
1.2% of population
Work-relatedANTHROPIC
41%
national 41%
Automation-styleANTHROPIC
45%
national 45%
Augmentation 55%Automation 45%

Sector mix

MODEL

Estimated share of jobs by sector, against the national mix.

Norfolk United Kingdom
Business services 16.5%
Health & care 14.3%
Retail & wholesale 10.1%
Education 9.8%
Public admin 8.0%
Manufacturing 7.4%
ICT & software 5.9%
Construction 5.8%
Other services 5.5%
Finance 5.1%
Hospitality 4.9%
Transport & logistics 4.6%
Utilities 1.2%
Agriculture 0.5%
Mining 0.3%

Exposed workers by sector

MODEL
Business services 27.3K Health & care 24.7K Education 18.7K Public admin 15.3K Retail & wholesale 14K Finance 10.8K ICT & software 10.4K Manufacturing 7,372

Ranking in United Kingdom

MODEL

By modelled AI exposure, out of 232 regions.

37Bath and North East Somerset 38% 38South Ayrshire 38% 39Cheshire West and Chester 37% 40Norfolk 37% 41Suffolk 37% 42Cambridgeshire 37% 43Orkney Islands 37%
About these estimates. No source publishes AI exposure by region for every country. The model splits United Kingdom's real ILO sector employment across regions using population (Wikidata) and density: denser, capital-city regions get more finance, ICT and professional jobs, and rural regions more farming. Totals match national figures. AI usage figures are measured, not modelled. Methodology

Other regions of United Kingdom

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