AI Job Atlas
AI & jobs · State in Mexico

Baja California

State MX-BCN Largest city: Tijuana
25%
of jobs here are estimated to be exposed to generative AI, above the national 24% (+0.9 pts).
MODEL3rd of 33 regions377K exposed workers

Key numbers

PopulationWIKIDATA
3.3M
as of 2015
Share of national populationWIKIDATA
2.5%
15th largest of 33
People in workMODEL
1.5M
national total × population share
Highest-exposure jobsMODEL
4.3%
national 4.0%
Area
73K km²
45 people per km²
Settlement patternMODEL
Urban
83% live in major cities
Largest city
Tijuana
1.6M (metro)
Mapped towns & cities
7
Natural Earth places

AI use

ANTHROPIC

Claude.ai conversations, April–May 2026.

Usage intensityANTHROPIC
1.35×
usage share ÷ population share
Share of national useANTHROPIC
3.4%
2.5% of population
Work-relatedANTHROPIC
42%
national 46%
Automation-styleANTHROPIC
50%
national 51%
Augmentation 50%Automation 50%

Sector mix

MODEL

Estimated share of jobs by sector, against the national mix.

Baja California Mexico
Retail & wholesale 20.8%
Manufacturing 16.5%
Business services 10.5%
Other services 8.1%
Agriculture 7.8%
Hospitality 7.6%
Construction 6.6%
Transport & logistics 5.0%
Education 5.0%
Public admin 4.2%
Health & care 3.6%
Finance 1.7%
ICT & software 1.0%
Utilities 0.8%
Mining 0.7%

Exposed workers by sector

MODEL
Retail & wholesale 93.5K Business services 53.3K Manufacturing 36.4K Education 34K Public admin 28K Other services 27.5K Hospitality 26.2K Health & care 21.5K

Ranking in Mexico

MODEL

By modelled AI exposure, out of 33 regions.

1Mexico 27% 2Aguascalientes 25% 3Baja California 25% 4Tamaulipas 25% 5Nuevo León 25% 6Coahuila 25% 7Colima 25%
About these estimates. No source publishes AI exposure by region for every country. The model splits Mexico's real ILO sector employment across regions using population (Wikidata) and density: denser, capital-city regions get more finance, ICT and professional jobs, and rural regions more farming. Totals match national figures. AI usage figures are measured, not modelled. Methodology

Other regions of Mexico

All of Mexico →