AI Job Atlas
AI & jobs · Regional Council in New Zealand

Bay of Plenty

Regional Council NZ-BOP Largest city: Tauranga
36%
of jobs here are estimated to be exposed to generative AI, below the national 36% (−0.6 pts).
MODEL5th of 24 regions68K exposed workers

Key numbers

PopulationWIKIDATA
352K
as of 2025
Share of national populationWIKIDATA
6.6%
5th largest of 24
People in workMODEL
190K
national total × population share
Highest-exposure jobsMODEL
6.8%
national 7.0%
Area
12.4K km²
28 people per km²
Settlement patternMODEL
Mixed
56% live in major cities
Largest city
Tauranga
122K (metro)
Mapped towns & cities
3
Natural Earth places

AI use

The Anthropic Economic Index does not publish usage for this region. Regions below a minimum number of sampled conversations are left out.

Sector mix

MODEL

Estimated share of jobs by sector, against the national mix.

Bay of Plenty New Zealand
Retail & wholesale 13.3%
Health & care 13.1%
Business services 10.9%
Construction 10.6%
Education 10.0%
Manufacturing 8.7%
Agriculture 6.3%
Other services 5.4%
Public admin 5.2%
Hospitality 4.9%
Transport & logistics 4.5%
ICT & software 3.2%
Finance 2.4%
Utilities 1.1%
Mining 0.3%

Exposed workers by sector

MODEL
Health & care 11K Business services 9,458 Retail & wholesale 9,269 Education 9,073 Public admin 5,010 Manufacturing 4,195 Construction 3,799 Other services 3,385

Ranking in New Zealand

MODEL

By modelled AI exposure, out of 24 regions.

2Auckland 38% 3Nelson 37% 4Hawke's Bay 36% 5Bay of Plenty 36% 6Canterbury 36% 7Gisborne 36% 8Marlborough 36%
About these estimates. No source publishes AI exposure by region for every country. The model splits New Zealand's real ILO sector employment across regions using population (Wikidata) and density: denser, capital-city regions get more finance, ICT and professional jobs, and rural regions more farming. Totals match national figures. AI usage figures are measured, not modelled. Methodology

Other regions of New Zealand

All of New Zealand →