AI Job Atlas
AI & jobs · Unitary Authority in New Zealand

Marlborough

Unitary Authority NZ-MBH Largest city: Blenheim
36%
of jobs here are estimated to be exposed to generative AI, below the national 36% (−0.8 pts).
MODEL8th of 24 regions9,779 exposed workers

Key numbers

PopulationWIKIDATA
50.8K
as of 2025
Share of national populationWIKIDATA
1.0%
15th largest of 24
People in workMODEL
27.4K
national total × population share
Highest-exposure jobsMODEL
6.8%
national 7.0%
Area
10.8K km²
5 people per km²
Settlement patternMODEL
Mixed
65% live in major cities
Largest city
Blenheim
30.3K (metro)
Mapped towns & cities
2
Natural Earth places

AI use

The Anthropic Economic Index does not publish usage for this region. Regions below a minimum number of sampled conversations are left out.

Sector mix

MODEL

Estimated share of jobs by sector, against the national mix.

Marlborough New Zealand
Retail & wholesale 13.3%
Health & care 13.1%
Business services 10.6%
Construction 10.6%
Education 10.0%
Manufacturing 8.8%
Agriculture 6.8%
Other services 5.4%
Public admin 5.1%
Hospitality 4.9%
Transport & logistics 4.5%
ICT & software 3.1%
Finance 2.4%
Utilities 1.1%
Mining 0.3%

Exposed workers by sector

MODEL
Health & care 1,582 Retail & wholesale 1,339 Business services 1,329 Education 1,318 Public admin 717 Manufacturing 610 Construction 551 Other services 489

Ranking in New Zealand

MODEL

By modelled AI exposure, out of 24 regions.

5Bay of Plenty 36% 6Canterbury 36% 7Gisborne 36% 8Marlborough 36% 9Otago 36% 10Manawatū-Whanganui 36% 11Taranaki 35%
About these estimates. No source publishes AI exposure by region for every country. The model splits New Zealand's real ILO sector employment across regions using population (Wikidata) and density: denser, capital-city regions get more finance, ICT and professional jobs, and rural regions more farming. Totals match national figures. AI usage figures are measured, not modelled. Methodology

Other regions of New Zealand

All of New Zealand →