AI Job Atlas
AI & jobs · Regional Council in New Zealand

Hawke's Bay

Regional Council NZ-HKB Largest city: Hastings
36%
of jobs here are estimated to be exposed to generative AI, below the national 36% (−0.4 pts).
MODEL4th of 24 regions35K exposed workers

Key numbers

PopulationWIKIDATA
180K
as of 2025
Share of national populationWIKIDATA
3.4%
9th largest of 24
People in workMODEL
97K
national total × population share
Highest-exposure jobsMODEL
6.9%
national 7.0%
Area
14.6K km²
12 people per km²
Settlement patternMODEL
Mixed
69% live in major cities
Largest city
Hastings
66.1K (metro)
Mapped towns & cities
2
Natural Earth places

AI use

The Anthropic Economic Index does not publish usage for this region. Regions below a minimum number of sampled conversations are left out.

Sector mix

MODEL

Estimated share of jobs by sector, against the national mix.

Hawke's Bay New Zealand
Retail & wholesale 13.3%
Health & care 13.1%
Business services 11.3%
Construction 10.5%
Education 9.9%
Manufacturing 8.6%
Agriculture 5.8%
Other services 5.4%
Public admin 5.3%
Hospitality 4.9%
Transport & logistics 4.5%
ICT & software 3.4%
Finance 2.6%
Utilities 1.1%
Mining 0.3%

Exposed workers by sector

MODEL
Health & care 5,599 Business services 5,017 Retail & wholesale 4,739 Education 4,604 Public admin 2,593 Manufacturing 2,126 Construction 1,933 Other services 1,731

Ranking in New Zealand

MODEL

By modelled AI exposure, out of 24 regions.

1Wellington 38% 2Auckland 38% 3Nelson 37% 4Hawke's Bay 36% 5Bay of Plenty 36% 6Canterbury 36% 7Gisborne 36%
About these estimates. No source publishes AI exposure by region for every country. The model splits New Zealand's real ILO sector employment across regions using population (Wikidata) and density: denser, capital-city regions get more finance, ICT and professional jobs, and rural regions more farming. Totals match national figures. AI usage figures are measured, not modelled. Methodology

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