AI Job Atlas
AI & jobs · Unitary District (city) in United Kingdom

Shetland Islands

Unitary District (city) GB-ZET Largest city: Lerwick
37%
of jobs here are estimated to be exposed to generative AI, above the national 37% (+0.2 pts).
MODEL45th of 232 regions3,840 exposed workers

Key numbers

PopulationWIKIDATA
23.2K
as of 2012
Share of national populationWIKIDATA
0.0%
229th largest of 232
People in workMODEL
10.4K
national total × population share
Highest-exposure jobsMODEL
6.3%
national 6.3%
Area
1,354 km²
17 people per km²
Settlement patternMODEL
Mixed
28% live in major cities
Largest city
Lerwick
6,594 (metro)
Mapped towns & cities
1
Natural Earth places

AI use

ANTHROPIC

Claude.ai conversations, April–May 2026.

Usage is published for the wider Scotland area (32 map regions), so these figures describe that whole area.
Usage intensityANTHROPIC
0.41×
usage share ÷ population share
Area’s share of national useANTHROPIC
2.9%
0.0% of population
Work-relatedANTHROPIC
34%
national 41%
Automation-styleANTHROPIC
42%
national 45%
Augmentation 58%Automation 42%

Sector mix

MODEL

Estimated share of jobs by sector, against the national mix.

Shetland Islands United Kingdom
Business services 15.4%
Health & care 14.6%
Retail & wholesale 10.3%
Education 10.2%
Public admin 7.9%
Manufacturing 7.7%
Construction 6.0%
Other services 5.7%
ICT & software 5.3%
Hospitality 5.0%
Transport & logistics 4.8%
Finance 4.7%
Utilities 1.3%
Agriculture 0.6%
Mining 0.4%

Exposed workers by sector

MODEL
Business services 648 Health & care 641 Education 494 Public admin 387 Retail & wholesale 365 Finance 250 ICT & software 239 Manufacturing 196

Ranking in United Kingdom

MODEL

By modelled AI exposure, out of 232 regions.

42Cambridgeshire 37% 43Orkney Islands 37% 44Perth and Kinross 37% 45Shetland Islands 37% 46Cumbria 37% 47Devon 37% 48Dumfries and Galloway 37%
About these estimates. No source publishes AI exposure by region for every country. The model splits United Kingdom's real ILO sector employment across regions using population (Wikidata) and density: denser, capital-city regions get more finance, ICT and professional jobs, and rural regions more farming. Totals match national figures. AI usage figures are measured, not modelled. Methodology

Other regions of United Kingdom

All of United Kingdom →